When looking to increase engagement on social media, running new sweeps can be a highly effective strategy. By offering exciting prizes and incentives, you can attract a larger audience and generate buzz around your brand. Make sure to promote your new sweeps across all your platforms to maximize reach and participation. Engaging with your audience throughout the duration of the sweepstakes can help build a sense of community and loyalty. Analyzing the results of your new sweeps can provide valuable insights for future marketing campaigns.