Drive by DraftKings is a marketing strategy used by the company to attract new users quickly. With this approach, DraftKings targets potential customers with personalized offers while they are browsing online. By strategically placing ads related to fantasy sports and betting, DraftKings aims to increase brand visibility and customer engagement. The Drive by DraftKings tactic leverages data analytics and user behavior insights to reach the right audience at the right time. Overall, this method contributes to DraftKings’ competitive edge in the online sports betting industry.