In the game show Deal or No Deal, contestants must decide whether to accept an offer or continue opening boxes to potentially win more money. The phrase What’s in your box? is often used to build suspense and intrigue among the participants. The show’s format of risk-taking and decision-making has captivated audiences around the world. Some versions of the show also involve real money prizes, adding to the excitement and tension. The concept of wagering and chance lies at the heart of the show, making each episode a thrilling experience for viewers.